Specialist Eye Hospital — UAE
Paid search brought in-house after an audit uncovered spend leakage and duplicated conversion reporting.
Conversions
+200%
Advertising Spend
-35%
Situation
Google Ads management had been outsourced to a third party. A detailed audit identified advertising spend leakage and duplicated conversion reporting that was distorting true campaign performance.
Action
Paid search was brought under internal management. Campaign structure, conversion measurement, and the optimization approach were rebuilt around accurate, de-duplicated data.
Result
With clean measurement in place, budget was reallocated toward what was actually converting — conversions increased while spend was reduced.
Selected results from healthcare marketing experience behind ThinkDubai Health. Organizations are anonymized for confidentiality and were not necessarily ThinkDubai Health clients.
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